Confessions of a Fashion Writer: Iodice S/S 2011

The idea of a fictional resort motives Iodice. Brazilian designer Valdemar Iodice was inspired this season with the fantasy of going on a holiday to a dream resort. With no particular destination in mind the location could be anywhere, the customer makes that decision. He offered a great number of dresses and skirt that came in basic colors of white, black and navy. Exceptional tailoring and precise laser cutting was visible on a variety of pieces. The laser cut indentations were applied on the dresses, skirts, leather jackets and sandals. There was also a nod to the nautical navy idea with the navy striped shirts and dresses gave the sense of relaxing on a yacht looking incredibly chic. Everything was exceptional and exactly what keeps the Iodice customers returning every season. The Iodice look is incredibly relaxed with and understated elegance and ready for a holiday to a dream destination.

The show was held in the Jardins neighborhood of Sao Paulo at the posh Iguatemi Sao Paulo shopping mall. The show opened with a short black cotton dress with laser indentations on the entire outfit that was paired with leather laser indented platform sandals. The laser cut indentions were applied to pieces such as a leather jacket, skirts, dresses and the platform sandals. Jumpsuits, mini-skirts and shirts came in a stunning flowing silk in wonderful colors of plum, navy, yellow and cream white. The silhouettes for every piece were obviously cut for a sexy Brazilian body.

Admired pieces in the collection were the beautiful flowing silk one shouldered dresses that were offered in plum and navy. The laser cut cotton dresses that came in black and white were also very appealing to the customers. Everything in the collection was tremendously appealing with a nice fabric selection and maintained a pleasant understated elegance.

Valdemar Iodice displayed a collection that was perfect for a nice holiday getaway or just an ordinary walk in the park. Every piece looked exceptionally comfortable while maintaining a confident chic appeal. The Iodice women is ready is for that resort holiday getaway while remaining sophisticated. –Brent Billiman, Sao Paulo, Brazil.