BCBG Max Azria S/S 2010

There is no need for pants at BCBG. The husband and wife design duo Max and Lubov Azria kicked off New York fashion week with a breath of fresh air equipped for the next spring season. It was a collection that was simply dedicated to the idea of wearing nothing but dresses and evoking the feeling of vibrancy and being young. With each look there was a body conscious sensibility with a hint of the 1980’s sentiment that was integrated. Experimentation was the key inspiration in some pieces with the abstract prints that were pieced together with solid colors of black, navy and pink. This gave a collage effect that was unique with the tucking and piecing of the two different fabrics. The vibrant colors in some pieces enthused a mood of excitement and youth into the collection. Spring was definitely in the air at BCBG Max Azria.

The event was held at the Bryant Park tents with model Patricia Van Der Vliet opening the show in a white draped dress that resembled a long t-shirt that was paired with a metallic clutch. Draping was prevalent on numerous dresses throughout the entire collection. There was also a few vibrant colored dresses that were cut short with a body conscious fit that came in tulle and ruched silks that were tightly bound enthusing a youthful sex appeal. Delicate metallic beading was seen on black and white chiffon dresses.

The appreciated pieces in the collection were the collage experimented dresses that had two different fabrics of abstract prints and the solid colors that were put together. The metallic beaded gowns were also greatly admired.

This collection may have not been the most innovative show this season in New York when we saw a hint of Max Azria’s other collection, Herve Leger, that was seen in the use of the ruched wrapped bandaged dresses. The draped dresses that resembled a t-shirt seemed a little lacking and looked like beachwear.

Max and Lubov Azria gave us a nice draft of Spring/Summer 2010 air with this collection’s fresh and youthful vibrancy. The next spring season is looking a lot more brighter and fun for the BCBG women. -Brent Billiman, New York City, USA.



Stan Honda Photo: Model Anya Kazakova for BCBG S/S 10


Stan Honda Photo: Model Julija Steponaviciute for BCBG S/S 10


Stan Honda Photo: Model Anastasia Kuznetsova for BCBG S/S 10


Stan Honda Photo: Model Dorothea Barth Jorgensen for BCBG S/S 10


Stan Honda Photo: Model Gracie Carvalho for BCBG S/S 10


Stan Honda Photo: Model Patricia Van Der Vliet for BCBG S/S 10


Stan Honda Photo: Model Jac for BCBG S/S 10


Stan Honda Photo: Model Marike Le Roux for BCBG S/S 10