Gucci S/S 2010

A sporty chic presentation at Gucci. Italian designer Frida Giannini presented a collection that was inspired by extreme sportswear. The sporty idea was combined with the signature Gucci DNA infusing a powerful and sexy sensation into the collection. There was an experimentation with the use of high-tech fabrics that were similar to the sportswear of a true athlete. A hint of a sci-fi element was apparent with the use of the high-tech materials giving it a futuristic impression. Actual pieces from parachute backpack were attached to the back of a cocktail dress. Cinches, pulleys, silver latches and a sports clasp were attached to several pieces giving it a bondage sensation. Authentic parachute sports mesh material was inserted on the torso of a dresses and side of the leg of a pants. Immense detailing was impressive with the silver embroidery and the embellishments of metallic and crystal beading. The added detailing gave each piece a hint glamour but still maintained that athletic sci-fi emotion. Prints were inspired from the ikat geometric pattern carpet from Uzbekistan. This pattern was also seen on the various cuts and embellishments on the dresses. Frida Giannini has reached a new level of innovation with a good dose of Gucci DNA to present an athletic, sexy and glamorous collection.

The show was held at Gucci’s Piazza Oberdan show space with an Uzbekistan ikat carpet pattern that decorated the floor of the runway. Russian model Natasha Poly opened the show in a multi-strapped white dress with matching multi-strapped high heels. There was a great amount of jackets with that were offered in the mesh sport fabric and also a biker jacket that came in crocodile. The ikat pattern was used in the embroidery work on a few black cocktail dresses. The colors of white and black dominated the color scheme in the collection with a few splashes of color from the ikat prints. High tech fabrics were used in the high waist leggings, skirts and jackets. The sexy element was introduced with open backs and blazer that revealed bare skin and cut outs that had mesh inserts giving it a subtle sexual appeal.

Admired pieces in the collection were the multi-strapped dresses that were offered in white and black. The crocodile biker jacket, the backless blazer, and the parachute jackets.

Frida Giannini has brought back the DNA of Gucci and has infused it with an innovative idea of sportswear to have a remarkable collection. The Gucci women this next spring season is athletic, sexy and exciting. -Brent Billiman, Milan, Italy.


Luca Bruno Photo: Model Karlie Kloss for Gucci S/S 2010


Luca Bruno Photo: Model Lindsay Ellingson for Gucci S/S 2010


Luca Bruno Photo: Model Jac for Gucci S/S 2010


Luca Bruno Photo: Model Charlotte di Calypso for Gucci S/S 2010


Luca Bruno Photo: Model Vlada Roslyakova for Gucci S/S 2010


Luca Bruno Photo: Model Natasha Poly for Gucci S/S 2010


Luca Bruno Photo: Model Kasia Struss for Gucci S/S 2010


Luca Bruno Photo: Model Lily Donaldson for Gucci S/S 2010


Luca Bruno Photo: Model Lily Donaldson for Gucci S/S 2010


Luca Bruno Photo: Model Chanel Iman for Gucci S/S 2010


Luca Bruno Photo: Model Lindsay Ellingson for Gucci S/S 2010