Confessions of a Fashion Writer: Alexandre Herchcovitch S/S 2011

Alexandre Herchcovitch interprets art into fashion. Prominent Brazilian designer Alexandre Herchcovitch was inspired by the American abstract painters that motivated his colorful collection. He referenced the late artists such as Jackson Pollock, Mark Rothko and Barnett Newman whom were all major figures in the abstract expressionist movement in North America. With this idea the collection was all about a variety of colors that were subtle, bright and metallic. Every piece had a considerable amount of fabric that was pleated, clipped and framed to create volume. This accentuated the breast, shoulders and hips infusing an avant-garde sensation into every look. Several pieces had subtle basic monochrome colors and there were some pieces that had a geometrical explosion of bright colors of mint green, splash pink and turquoise similar to the work of an abstract expressionist painter. The Alexandre Herchcovitch look is entirely different with unique qualities.

The show was held at the Ibirapuera Park in Sao Paulo and the backdrop of the runway was cedar wood. The opening look was an orange neutral colored dress with a hint of volume accentuating the breast, shoulders and hips. That dress was paired with a matching pair of platform pumps and orange leather gloves. Various pieces had subtle hints of volume while other pieces had an enormous amount around the shoulders and hips. Pants were exceptionally fitted and tailored offered in turquoise, beige and metallic purple. A splash of bright colors was visible geometric patterns on a number of dresses and shirts.

Admired pieces in the collection were the metallic dresses that came in beautiful colors of baby blue, teal green and beige. Another exquisite piece was a black one shouldered silk dress.

Alexandre Herchcovitch offers a collection that is completely different and one of a kind in Sao Paulo. He offers an innovative touch to this collection with inspiration from the great late American abstract painters. The Alexandre Herchcovitch woman is unique and will definitely stand out in a crowd. –Brent Billiman, Sao Paulo, Brazil.