Confessions of a Fashion Writer: Rosa Cha S/S 2011

Rosa Cha offers a nice dose of Brazilian sex appeal in Sao Paulo. Brazilian designer Alexandre Herchcovitch kicked off the start of Sao Paulo fashion week with a collection that was inspired from modern ballet and the sexy pin-up girls from the 1940’s. The ballet aspect was obvious in the free flowing sensation and the cuts that were visible on the fabrics. The one piece bathing suit with the structured bras channeled the 1940’s. These two inspirations were united giving each piece a fashion forward consciousness with the trademark bright Brazilian colors and sexy cuts. Only a true Brazilian, like Herchcovitch, could accomplish this distinctive design plan. He injected a versatile impression into every piece of clothing such as beachwear transitioning into outerwear. The idea of transition is the Rosa Cha brand DNA that started from the label founder Amir Slama. The Rosa Cha look is obviously sexy and will take a woman to the beach and follow her to a night out for some fun.

The show was held in the beautiful city of Sao Paulo in a show space with a live rock band playing subtle rock music at the background of the runway. Brazilian model Lais Ribeiro opened the show in a cream colored 1940’s style mini dress with beautiful embroidery that was paired with black strapped platform heels. A great variety of dresses were offered in all possible lengths from the typical short styles to the long flowing dresses. The most common fabrics used were sheer and transparent giving it a 1940’s sex appeal with a structured bra. The prints that were applied were the vibrant Brazilian colors giving the clothes a unique sensation.

Admired pieces in the collection were the short and dresses with the beautiful bright Brazilian prints that were exceptionally distinctive. The short swimsuit dresses were alluring due to the idea that it could take you to the beach during the day and directly to a night of fun.

Alexandre Herchcovitch displayed a true Brazilian collection with the nice dose of Brazilian sex appeal with beautiful vibrant colors. This collection is completely sexy but maintains that carefree beachwear feeling. After looking at this collection it will certainly motivate the customer to live at the beach. The Rosa Cha woman is definitely sexy and is ready to spend a day at the beach and take that look for a night out in the city. –Brent Billiman, Sao Paulo, Brazil.